The ideal office is one with a focused atmosphere, plentiful coffee and, apparently, craft beer on tap. So says leading Scottish brewery BrewDog, which has announced a new initiative to turn its bars into workspaces.
The initiative, dubbed DeskDog, will allow patrons to work remotely by hot-desking at one of BrewDog’s participating venues. The cost of renting a desk is £7, allowing guests unlimited coffee top-ups throughout the day as well as a pint of the brewery’s flagship beer, Punk IPA.
‘Our many remote staff often spend time dialling into their laptops in our BrewDog bars, and we know many of you do so too,’ the brand commented.
Desks can be booked online for a minimum of 30 minutes up to the whole day until closing time.
DeskDog follows BrewDog’s recent launch of Local Tap, which sees two taps at each of BrewDog’s 43 UK bars dedicated exclusively to a local brewery. Featured breweries include names such as Moor in Bristol; Stewart Brewing in Edinburgh; Gipsy Hill, Hammerton, Orbit, The Kernel, Weird Beard, Five Points, Pressure Drop and Brew By Numbers across London; and Cloudwater in Manchester.
Both the DeskDog and the Local Tap initiatives are part of BrewDog’s strategy to shape its bars into focal points of their local communities.
The current DeskDog locations are Brewdog Brixton, Sheffield, Shoreditch, Paddington but other venues such as Norwich, Cardiff and Lothian Road Edinburgh will be participating soon.