Beer fridges in the showers, a museum and in-room beer taps: BrewDog is bringing its hotel concept to the capital
When it launched the DogHouse hotel in Columbus, Ohio, last year, BrewDog brought the world its first ever craft beer hotel. Now, the company – which last year was valued at an estimated £1bn – has its sights on London and is on the lookout for a location for DogHouse London.
The capital’s first craft beer hotel will be packed full of the features that have kept its US counterpart full since opening: its own craft beer museum, in-room beer pouring facilities and shower beer fridges (there’s even word of Punk IPA Jacuzzis…)
The company’s Equity Punks (investors who have been supporting BrewDog since it was founded in 2007) will also be getting a discount on bookings and have been asked for site suggestions – Imbibe has bets on somewhere slap-bang in the middle of its 13 London sites.