The tour will stop at 10 UK cities throughout February and March, with Diageo Reserve brand ambassadors hosting a variety of training sessions.
Each module within these sessions gains its inspiration from a spirit in the Diageo Reserve portfolio, with two of the sessions directly relating to the yet-to-be-announced entry challenges for the World Class comp.
The ‘Tech Tonics’ module draws from Tanqueray No Ten and its classic pairing with tonic, explaining the technology used to make the gin and exploring how to create innovative mixers. Other modules include the sustainability-focused ‘Single Ingredients’ course featuring Ketel One and the ‘Tartan Tiki’ module, which marries Talisker and single malt whisky with tiki drinks.
‘The World Class studios are an amazing way for us to get out there and work incredibly closely with both new and established talent nationwide to help build new skills,’ commented Jack Sotti, Diageo World Class global brand ambassador.