Diageo preps bartenders for World Class competition with educational tour

Other: Competitions

In preparation for the launch of the World Class competition in March, Diageo is kicking off an educational tour for UK bartenders called World Class Studios 2019.

The tour will stop at 10 UK cities throughout February and March, with Diageo Reserve brand ambassadors hosting a variety of training sessions.

Each module within these sessions gains its inspiration from a spirit in the Diageo Reserve portfolio, with two of the sessions directly relating to the yet-to-be-announced entry challenges for the World Class comp.

The ‘Tech Tonics’ module draws from Tanqueray No Ten and its classic pairing with tonic, explaining the technology used to make the gin and exploring how to create innovative mixers. Other modules include the sustainability-focused ‘Single Ingredients’ course featuring Ketel One and the ‘Tartan Tiki’ module, which marries Talisker and single malt whisky with tiki drinks.

‘The World Class studios are an amazing way for us to get out there and work incredibly closely with both new and established talent nationwide to help build new skills,’ commented Jack Sotti, Diageo World Class global brand ambassador.

Sessions will be held at Revolution venues throughout the country. Interested bartenders can sign up for the modules here.

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