Merchants continue to snap up English fizz as Swig becomes London on-trade distributor for Wiston Estate

Drinks: Sparkling, Wines
Location: UK

English sparkling wines have become a hot commodity for distributors with news flooding in of acquisitions and deals for 2018. The latest to join the throng of merchants clamouring for home-grown fizz is Swig, which has exclusively picked up Wiston Estate for the London on-trade.

Recent CGA data suggests that English fizz has enjoyed double-digit growth in the UK on-trade every year since 2013, so it’s little wonder why merchants are keen to sign more brands.

On this front Bibendum has led the way, upping its selection to eight English wineries after adding sparkling wine producer Greyfriars and still producer Litmus, both based in Surrey, last month.

Wiston, which has made the move to Swig from Corney & Barrow, has enjoyed a successful year already with its 2013 vintage named the UK’s Best Sparkling Wine in the Decanter World Wine Awards 2017 and taking home the English Sparkling Wine Trophy in the International Wines and Spirits Challenge 2017.

‘The moment Wiston’s Rosé 2011 passed my lips it was a revelation. A new era for English wine had begun. It was a step-up from anything I’d had before. I stood in silence, almost in disbelief, and marvelled that the UK could now make wines of this quality. To work with the lovely genius Dermot Sugrue, the visionaries Pip and Harry Goring, and now their children Richard and wife Kirsty, is a dream come true,’ said Robin Davis, Swig Wines owner.

Winemaker Dermot Sugrue

The winery has been in the hands of the Goring family since 1743 and boasts 6.5ha of sustainably managed, south/south-east facing Chardonnay, Pinot Noir and Pinot Meunier vineyards planted on the same pure chalk soil as is found on Champagne’s Côte des Blancs.

‘We, as the Goring family, are delighted that Swig has become our exclusive distributor to the London on-trade. Over the years we have loved seeing the close rapport Swig has with their customers and their ability to seek out high quality wines of place,’ said Kirsty Goring, Wiston Estate’s marketing director. ‘Swig’s passion to communicate producers’ stories means our wines are enjoyed in their full chalky and historical context.’


Imbibe Live 2018 While you’re here…


Have you registered for the on-trade’s favourite drinks show yet? Imbibe Live is taking place on 2 and 3 July at Olympia London.
If you don’t already know, Imbibe Live is the innovative and interactive annual exhibition for anyone who sources, buys or serves drinks in the licensed on-trade. From sommeliers to buyers and from managers to publicans and bartenders, this essential date in the drinks calendar will see the industry’s finest come together.
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